Adomania: the future is fast

2023 Senior Graphic Design show

On this project, I led the design for the promotion of the 2023 senior graphic design show. After presenting our pitch for the theme of the show, mine was selected from among three artists. The responsibilities of the project involved coming up with the show’s name/theme, designing to fit that theme a poster, postcard (see below), promotional pins, social media post, as well as writing the artist statement explaining the theme (below).

Choosing the Adomania theme…

When I get ready to design any piece, I first think, “What is expected or typical? How can I think outside of that?” As we pondered a theme for the senior graphic design show, I tried to think of what a typical approach might be. Images like computers, color theory, and software materialized in my mind. I decided to take a more humanities-based approach – how does a fast-approaching graduation effect  a graphic designer? The name of the show Adomania comes from a rare word meaning ‘the sense that the future is approaching faster than expected.’ Creativity is vastly different than productivity. It takes time and reflection. As a senior, you are already immersed in so many different areas of academia as you try to finish. This often makes it feel like time is passing quickly. In this way, Adomania perfectly captures this phenomenon.

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Robert Frost Poem - kinetic typography short film